Aus Erfahrung gut: Wie die Älteren die Arbeitswelt erneuern by Margaret Heckel

By Margaret Heckel

Nach dem Kampf gegen die Arbeitslosigkeit droht nun ein Arbeitskräftemangel. An einem längeren Arbeitsleben führt kein vernünftiger Weg vorbei, erklärt die Wirtschaftsjournalistin Margaret Heckel. Eine Zumutung? Nein, vielmehr das sign, endlich mit überkommenen Altersbildern aufzuräumen! Ein development macht dabei Mut: Immer mehr Firmen schätzen das Kapital, das sie bereits haben - die Älteren. Die, die aus Erfahrung intestine sind.

Wie die Vordenker in den Unternehmen die Potenziale einer älter werdenden Belegschaft zutage fördern, zeigt Heckel an erstaunlichen Beispielen. Viele der porträtierten Firmen gehören zu den erfolgreichsten Arbeitgebern im Lande: used to be dort bereits praktiziert wird, bildet die Blaupause, nach der die deutsche Wirtschaft auch unter den Bedingungen des demografischen Wandels wettbewerbsfähig und innovativ bleiben wird.

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